About me
Lura Forcum is the leader of the Independent Center, a pioneering organization dedicated to engaging and empowering independent voters—who now make up the largest share of the electorate. With over a decade of experience in marketing and a PhD in consumer psychology, Lura utilizes insights from social psychology to drive impactful strategies in political engagement. She is passionate about fostering a future beyond partisan politics, advocating for fiscal responsibility, social tolerance, and the freedom to make personal choices for individuals and communities.
