Jessie Markell is the co-founder of Optimize Consulting, a digital marketing agency built on a bold idea: challenge the traditional agency model and put client success above all else. With a strong background in communications, paid media, and strategic account management, Jessie has worked with brands of all sizes—from scrappy startups to enterprise-level giants and political candidates—crafting impactful digital campaigns that deliver real results.
After years in the trenches of agencies and enterprise marketing teams, Jessie saw the pitfalls of bloated structures, hidden fees, and inexperienced teams handling mission-critical work. That realization led to Optimize Consulting: a lean, transparent, and tech-forward agency born in Austin, designed to prioritize innovation, clarity, and measurable growth for clients.
Under Jessie’s leadership, Optimize Consulting has become a trusted partner for organizations looking to break through the noise with smart, scalable, and strategic digital marketing. His approach is equal parts creative and analytical, always focused on the bigger picture—and always anchored in delivering value.
