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Beyond the Message: Creating Value-Aligned Brands that Wow
Wednesday June 11, 2025 5:20pm - 5:40pm PDT
Main Stage - Oasis 3&4
It’s not enough for brands to simply talk the talk—today’s consumers expect companies to walk the walk. In this session, we’ll showcase value-aligned brands that are not only espousing the principles of liberty and freedom, but are also delivering top-notch branding, innovative products, and exceptional customer experiences. From storytelling that resonates to design that inspires, these brands are showing how to fuse core ideals with high-impact marketing. Join us for a conversation on how companies can leverage their values to create compelling brands that don’t just survive, but thrive in a crowded marketplace.
Speakers
avatar for Andrew Gruel

Andrew Gruel

Champion of Food Freedom and Healthy Living
Chef Andrew Gruel is a restaurateur, television personality, and outspoken advocate for food freedom and entrepreneurship. Best known as the founder of the award-winning Slapfish restaurant chain, Gruel has become a national voice for small business owners and chefs navigating the... Read More →
avatar for Jennifer Sey

Jennifer Sey

Fearless Advocate, Brand Builder, and Truth Teller
For nearly two decades, Jennifer Sey has been speaking truth to power—no matter the cost. As a 7-time National Team member and 1986 National Gymnastics Champion, she exposed abusive coaching practices in her 2008 memoir Chalked Up, refusing to stay silent even when the gymnastics... Read More →
Exhibitors
avatar for XX-XY Athletics

XX-XY Athletics

The only athletic brand to stand up for women's sports.
Wednesday June 11, 2025 5:20pm - 5:40pm PDT
Main Stage - Oasis 3&4
  General Session

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